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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targetedanalyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. To get these findings, YouTube did quite a bit of data analysis, looking at the auto- and creator-generated captions from over a million videos. YouTube picked videos that had over 20, views from channels that had over 20, subscribers, so it is worth noting that the are more reflective of how relatively popular videos open, rather than of every single video on the platform. YouTube also breaks down how creators of different genres open their videos.

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Youtube examines how creators greet their audiences

According to the company's analysis of over a million YouTube videos, viewers are most likely to hear vloggers introduce videos with "hey, guys. There is that stereotype, that trope that we have of the 'YouTube voice' where you get really excited and you start a video with 'hey, guys! What's up? But he says the dominance of "hey, guys" is notable because it singles out men -- not women or nonbinary people. It is a relic of the past.

Is it time to stop saying 'guys' at work?

Which is why it's so unusual that it's remained on YouTube as a popular thing," says Stokel-Walker. In its report, YouTube doesn't go into detail about the lack of gender inclusive language in its creators' greetings, simply saying the trend "rais[es] gender inclusivity questions we won't get into here.

YouTubers in other countries fare better when it comes to using gender-inclusive greetings.

French creators most often open videos with "Bonjour a tous," which translates to "good morning, all. How a creator greets their audience is also influenced by the video's subject matter. While the report finds "hey, guys" is the most popular intro to videos that focus on beauty, cooking and gaming, "what's up" dominates the fitness category and "ladies and gentlemen" tops the charts for videos that focus on tech.

YouTube says "good morning" was the third most-used greeting on the platform inrising from fifth place in Stokel-Walker says the upward trend falls in line with a new genre of YouTube videos that depict creators' morning routines. Stokel-Walker says his big takeaway from the report is how homogeneous the content on YouTube has become, which he says is driven in large part by the growing of creators whose livelihoods are tied to their popularity on the platform.

People here are being individual, yes.

They're being personal, indeed. But actually what they're doing is that they're following what's popular," says Stokel-Walker, adding, "YouTube has become a real career path for people.

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Youtube has run the s to see how vloggers open their videos

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